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Privacy Policy

Privacy Policy

Effective Date: 19 March 2025

At Lifefy, protecting your privacy is our top priority. This Privacy Policy outlines how we collect, use, store, and safeguard your information.

1. Information We Collect

  • Personal Information: Your name, age, gender, and contact details.
  • Health Metrics: Data from Apple Health, Google Health, and health assessments.
  • Health Reports and Camera Use: Photos of your blood test and health reports.

2. How We Use Your Information

  • To provide personalized health insights based on your data.
  • To analyze trends and generate wellness recommendations.
  • To securely store health reports and test results.

3. Camera and Photo Library Access

  • Lifefy uses your camera and photo library to let you upload images of health reports, pathology results, and medical documents for digital storage and insights.
  • Example: If you upload a blood test report, our system helps analyze key health indicators and trends over time.
  • These permissions are requested solely to let you upload health-related images, such as blood test reports, prescriptions, or diagnostics, for secure storage, analysis, and wellness insights in your Lifefy dashboard.
  • Camera and photo access is never used for background collection or shared with third parties.

4. Apple Health, HealthKit and Google Health Data

  • Lifefy integrates with Apple Health and Google Health to track your vital signs, activity levels, and medical records.
  • Example: Your heart rate variability and step count help us provide fitness insights and lifestyle recommendations.
  • We do not share or sell your health data to third parties.

4A. Use of HealthKit (Apple Health) Data

  • Lifefy integrates with Apple's HealthKit framework to access and analyze your health data, such as step count, heart rate, blood glucose, blood pressure, and other metrics you authorize.
  • We use HealthKit data to provide personalized health dashboards and trends, generate AI-driven insights and lifestyle suggestions, and track improvements in your wellness over time.
  • We do not share HealthKit data with third parties. It is stored securely on-device and, if you enable syncing, in encrypted cloud storage.
  • We do not use HealthKit data for advertising, marketing, or analytics unrelated to your health.
  • Lifefy only uses HealthKit data for displaying health trends and insights. We never use this data for any non-health-related features, including advertising, marketing, or analytics.

5. Data Security and Storage

  • Your data is securely stored in compliance with GDPR, HIPAA, and Australian Privacy Principles.
  • We use encryption, anonymization, and strict access controls to protect your information.

6. Sharing Your Information

  • We do not sell or share your data for marketing purposes.
  • Your health data is only used to generate insights and recommendations.
  • We may use anonymized data to improve our services and research.

7. Your Rights

  • Access, correct, or delete your personal data through the app or by contacting us at admin@lifefy.ai.
  • Withdraw consent for data collection or processing at any time.

8. Data Retention

  • We retain your data for as long as you actively use the app. If inactive for three years, your data will be deleted.

9. Updates to this Policy

  • We may update this Privacy Policy. Any changes will be communicated via the app or email.

10. Contact Us

  • For privacy-related questions, please contact us at admin@lifefy.ai.

11. iOS Permissions Summary

  • Camera: To capture images of medical documents for digital analysis and health tracking.
  • Photo Library: To allow selection and upload of existing health-related images for insights.
  • Health Data: Via HealthKit or Google Health, to retrieve metrics like heart rate variability, steps, heart rate, and other indicators for personalized health recommendations.
  • All permissions are optional and only used with your explicit consent. You can revoke access anytime via your device settings.
Privacy contact: admin@lifefy.ai